London Blog
by Sean Hargrave, Staff Writer
With a lack of any real profit in selling people telephone lines or mobile airtime apparent, the race is on to combine the two with television and broadband to deliver … Read the whole story
by Tyler Loechner
The quality of inventory has been the Achilles heel of programmatic advertising, but comScore is hoping to help flip the script. The audience measurement … Read the whole story
by Steve McClellan
WPP's J. Walter Thompson is consolidating its far-flung digital agency brands, including San Diego-based Digitaria, Canadian shop TwistImage, XM Asia and other digital shops … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Mobile wallet apps seem to be popping up everywhere -- but there is also some attrition thinning the herd, and Wednesday saw one of … Read the whole story
COMMENTARY
by Tom Edwards
Dark social is the sharing activity that is somewhat invisible to traditional analytics. It's the culmination of referrals and sharing of content that originates … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Embrace Facebook. Not only is it the hub of sharing for many branded videos, it's also thriving as a video showcase. Consumers are leading … Read the whole story
COMMENTARY
by Satish Polisetti, Op-Ed Contributor
When it comes to online publishing, every pixel counts. Maximizing the potential of digital real estate is an ongoing challenge. Often getting visitors to … Read the whole story