With a lack of any real profit in selling people telephone lines or mobile airtime apparent, the race is on to combine the two with television and broadband to deliver … Read the whole story
The quality of inventory has been the Achilles heel of programmatic advertising, but comScore is hoping to help flip the script. The audience measurement … Read the whole story
WPP's J. Walter Thompson is consolidating its far-flung digital agency brands, including San Diego-based Digitaria, Canadian shop TwistImage, XM Asia and other digital shops … Read the whole story
Mobile wallet apps seem to be popping up everywhere -- but there is also some attrition thinning the herd, and Wednesday saw one of … Read the whole story
Dark social is the sharing activity that is somewhat invisible to traditional analytics. It's the culmination of referrals and sharing of content that originates … Read the whole story
Embrace Facebook. Not only is it the hub of sharing for many branded videos, it's also thriving as a video showcase. Consumers are leading … Read the whole story
When it comes to online publishing, every pixel counts. Maximizing the potential of digital real estate is an ongoing challenge. Often getting visitors to … Read the whole story