London Blog
by Sean Hargrave, Staff Writer
McDonald's is fast becoming the warning for brands that don't shift with their changing customer base and think cracks can be paved over with PR that is the health equivalent … Read the whole story
by Steve McClellan
The company's global ad budget is massive. It reported total advertising and promotion expenditures in 2013 of 6.8 billion euros in its annual report … Read the whole story
by Laurie Sullivan
Google Chairman Eric Schmidt said during the panel "The Future of the Digital Economy" at the World Economic Forum that "the Internet will disappear," … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers have a love/hate relationship with Facebook. Some search marketers say the social media site doesn't provide the return on investment, while others can't … Read the whole story