McDonald's is fast becoming the warning for brands that don't shift with their changing customer base and think cracks can be paved over with PR that is the health equivalent … Read the whole story
The company's global ad budget is massive. It reported total advertising and promotion expenditures in 2013 of 6.8 billion euros in its annual report … Read the whole story
Google Chairman Eric Schmidt said during the panel "The Future of the Digital Economy" at the World Economic Forum that "the Internet will disappear," … Read the whole story
Marketers have a love/hate relationship with Facebook. Some search marketers say the social media site doesn't provide the return on investment, while others can't … Read the whole story