London Blog
by Sean Hargrave, Staff Writer
Click-through rates and impressions are now effectively meaningless and so, as "The Guardian" is showing, we're moving to an era when time will be how campaigns are bought and success … Read the whole story
by Joe Mandese
"Business Insider" this morning said it closed a $25 million investment round led by German publishing giant Axel Springer Digital Ventures. Former Wall Street … Read the whole story
COMMENTARY
by Melissa Mackey
We humans will wear almost anything as jewelry, but we're much more conservative when it comes to our faces. We don't want to put … Read the whole story
by Larissa Faw
The new entity will create a seamless brand across the U.S. (Chicago, Richmond, Baltimore, and New York), Europe (London, Cirencester, Warsaw) and China (Shanghai) … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Yahoo took a close look at search and metrics during the company's Q4 2014 earnings call. Company executives fielded questions on everything from Panama … Read the whole story
by Joe Mandese
Want an epic global advertising awards win? Name your spot "epic," get the Muscles from Brussels to flex his, and enter as many awards … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
More media planning and buying agencies are building their own programmatic capabilities. This development is driven by brands looking for more transparency into their … Read the whole story
by Gavin O'Malley
Once again beating analyst estimates, Facebook on Wednesday reported fourth-quarter earnings of 54 cents per share -- up 69% from 31 cents a share … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of … Read the whole story
by Gavin O'Malley
Exceeding all expectations, Apple on Tuesday reported record net profit of $18 billion -- or $3.06 per diluted share -- during its fiscal first … Read the whole story