Click-through rates and impressions are now effectively meaningless and so, as "The Guardian" is showing, we're moving to an era when time will be how campaigns are bought and success … Read the whole story
"Business Insider" this morning said it closed a $25 million investment round led by German publishing giant Axel Springer Digital Ventures. Former Wall Street … Read the whole story
We humans will wear almost anything as jewelry, but we're much more conservative when it comes to our faces. We don't want to put … Read the whole story
The new entity will create a seamless brand across the U.S. (Chicago, Richmond, Baltimore, and New York), Europe (London, Cirencester, Warsaw) and China (Shanghai) … Read the whole story
Yahoo took a close look at search and metrics during the company's Q4 2014 earnings call. Company executives fielded questions on everything from Panama … Read the whole story
Want an epic global advertising awards win? Name your spot "epic," get the Muscles from Brussels to flex his, and enter as many awards … Read the whole story
More media planning and buying agencies are building their own programmatic capabilities. This development is driven by brands looking for more transparency into their … Read the whole story
Once again beating analyst estimates, Facebook on Wednesday reported fourth-quarter earnings of 54 cents per share -- up 69% from 31 cents a share … Read the whole story
The combination of technical and creative expertise has become necessary to work in digital marketing departments, but how will that change the future of … Read the whole story
Exceeding all expectations, Apple on Tuesday reported record net profit of $18 billion -- or $3.06 per diluted share -- during its fiscal first … Read the whole story