Now that the thrilling game is over, attention will focus on whether advertisers got a bang for their $4.5m thirty-second slots? Look at the figures, however, and you see it … Read the whole story
Did you see that? Holy cow! Unbelievable! The game last night, in the eyes of many, was more entertaining than the commercials. Read the whole story
The mobile channel was once again poorly utilized by advertisers during this year's big game. Perhaps they were too distracted by the well-meaning but … Read the whole story