Native has become the latest channel to be not quite what it was sometimes sold as. The same could be said for social, search and display. Read the whole story
Company CEO Yannick Bollore attributes the improved performance to "trust our clients place in us," as well as to talented staff and "the excellent … Read the whole story
Confoundingly, agencies are always trying to reinvent themselves into something different rather than focusing on advertising. Read the whole story
For the most part anyway, according to Michael Roth, who was asked about the practice during a conference call with analysts to discuss the … Read the whole story
It's been a long time coming, but the fight among Google, Yahoo and Bing is worth discussing. Yahoo is making an effort -- and … Read the whole story
On the eve of Publicis' 2014 earnings release, CEO Maurice Levy shared some surprising anxieties about how the so-called "sharing economy" could impact classical … Read the whole story