London Blog
by Sean Hargrave, Staff Writer
Brand safety will be the focus of today's IAB seminar as it is announced that by the end of the year, 80% to 90% of display will pass through certified … Read the whole story
COMMENTARY
by Christopher Schreiber
There has been a lot of discussion about the merging of native advertising and programmatic buying since the launch of the Facebook Exchange (FBX) … Read the whole story
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by Richard Whitman, Columnist
With a bit of logic that's twisted at best, Y&R China CCO Nils Andersson says that China will own creativity in the 21st century. Read the whole story
COMMENTARY
by Rick Backus, Op-Ed Contributor
It's been two months since the Wall Street Journal reported that Google has been considering a "Buy Now" button on Google Shopping. The rumored … Read the whole story
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by Richard Whitman, Columnist
Working with McCann London, the folks behind Cannes Lions have launched a new campaign that suggests agencies offer to send their worst employees to … Read the whole story
by Steve McClellan
The Paper tapped WPP-backed agency The&Partnership to help it launch the new effort, called "Make Time." The campaign will roll out on digital, print … Read the whole story