Advertisers are putting more budget into programmatic at the same time that they report not really trusting the process or their agency. So while tackling viewability and fraud is important, … Read the whole story
From poverty to inept governments, the Web is facing ever greater barriers to growth. As a result, its rate of expansion has declined for … Read the whole story
Google released a feature Wednesday that automatically converts Flash into HTML5 markup language when uploaded to AdWords. It will help mobile devices that cannot … Read the whole story
Why is Google Glass currently serving as Exhibit A on how spectacularly a high-profile product launch can bomb? The fundamental reason is that Google … Read the whole story