London Blog
by Sean Hargrave, Staff Writer
Beacons and wearables have undoubtedly been overhyped, and so are being revised at Mobile World Congress in Barcelona. However, could it just be that Apple Pay, iBeacons and the iWatch … Read the whole story
COMMENTARY
by Brian Nadres , Op-Ed Contributor
Viewability continues to be one of the biggest media buying concerns for advertisers. And while the IAB has set a 70% viewability threshold for … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Social media is yielding real insights into human psychology, according to a number of presentations at the Society for Personality and Social Psychology's annual … Read the whole story