London Blog
by Sean Hargrave, Staff Writer
People don't trust sponsored content on social media timelines, so it's time to get behind premium publishers. Not surprising to hear that from the AOP, but was there a more … Read the whole story
by Joe Mandese
In a development that could make the viewability debate moot for many advertisers, a promising eye-tracking technology company has had a breakthrough that will … Read the whole story
by Gavin O'Malley
As its star continues to rise, Instagram is rolling out another way for advertisers to reach its young users. Carousel ads, so-called, are a … Read the whole story
by Tyler Loechner
Digital ad measurement firm Integral Ad Science on Wednesday announced it has acquired Veenome, a video ad measurement firm. Terms of the deal were … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Online security company AVG has developed special glasses that frustrate facial recognition software. The experimental glasses, presented by AVG at the Mobile World Conference … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
More people are using mobile devices to access the Internet, but this doesn't mean desktop is in decline. In fact, desktop Internet usage continues … Read the whole story