London Blog
by Sean Hargrave, Staff Writer
As watchdogs provide guidelines for combating fraud and viewability, marketers can't help but think they are effectively two sides of the same issue. So within a couple of years, expect … Read the whole story
by Laurie Sullivan
Apple launched a worldwide ad blitz this week it calls "Shot on iPhone 6," featuring favorite images and videos. The company will turn over … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
Reports of the demise of organic reach on Facebook may have been somewhat exaggerated, according to a new report from LiveWorld. The catch is … Read the whole story
by Gavin O'Malley
The free ride is over for brands on BuzzFeed. The publisher has frozen all Community Brand Publisher accounts. Brands were made aware of the … Read the whole story
COMMENTARY
by Brett Rosin
Native advertising is heating up in digital media these days, and there are plenty of reasons why publishers should get excited. To start, a … Read the whole story
by Karlene Lukovitz
Johnnie Walker's premier Blue Label blend has unveiled a prototype "smart bottle" that enables the brand to, among other things, send targeted, personalized marketing … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Instagram is far and away the fastest-growing social media network. It is fueled by mobile adoption as well as a different sprit from the … Read the whole story
by Steve McClellan
Interpublic Group has consolidated Lowe's healthcare practice with that of sibling agency FCB's, leaving the holding company with what company CEO Michael Roth termed … Read the whole story
COMMENTARY
by Roger Wu
With so many formats falling under the umbrella native advertising, it's hard to understand what exactly it is. The term is hot, causing its … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
The other day I was reading a byliner in The Guardian about how much people hate and/or distrust advertising (again/still) -- but I was … Read the whole story