London Blog
by Sean Hargrave, Staff Writer
Forget Clarkson -- the really big news from the BBC this week is "Make It Digital," which will do for today's kids what the BBC Micro did for us back … Read the whole story
by Larissa Faw
Publicis.Sapient, the new digital services management arm formed by Publicis Groupe after its recent acquisition of Sapient, has acquired Expicient for an undisclosed sum. … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
Timekeeping and calendar devices, whether buried under lianas somewhere in Meso-America or in some Etruscan temple, don't just mark the hours, they mark a … Read the whole story
by Gavin O'Malley
The social network is reportedly close to getting $200 million from Alibaba. The deal, sources tell Bloomberg Businessweek, would value Snapchat at around $15 … Read the whole story
COMMENTARY
by John R. Osborn, Op-Ed Contributor
Language certainly matters. In recent industry conversations, I perceive a hesitancy to use the word "programmatic" in the emerging T/V supply-side space. Instead, I … Read the whole story
by Steve McClellan
WPP's Y&R has named Alex Hughes to the post of global chief marketing officer of Y&R Advertising. He effectively replaces Cathy Cohan, who has … Read the whole story
COMMENTARY
by Josh Chasin, Op-Ed Contributor
After viewability and fraud, what's the biggest issue in digital metrics today? Now, I know what you're thinking: "There are other issues in digital … Read the whole story
by Gavin O'Malley
Twitter this week took further steps to make users feel safe and secure. Per the changes, the social giant now prohibits the posting of … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
In the Consumer Finance industry, the estimated traffic loss for a typical brand is 13,208 clicks monthly. Clothing & Apparel is about 36,200 for … Read the whole story
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by Richard Whitman, Columnist
Perhaps you've heard of the omnichannel approach to consumer marketing? Basically, it's a concerted effort to guarantee the consumer's shopping experience is a seamless … Read the whole story
COMMENTARY
by Winston Burton
Some brands have been obsessed with the notion that rankings are the only SEO metrics that matter. While rankings can contribute to overall success, … Read the whole story
COMMENTARY
by Catherine Magoffin
Before the summer craziness hits, take the time to review and clean up key email marketing areas that may have accumulated some crust and … Read the whole story
COMMENTARY
by Luke Hayes
Companies have an opportunity to encourage growth in online spending and improve customer engagement by incorporating value-add features into their mobile apps and Web … Read the whole story