by Laurie Sullivan
AOL plans to announce Thursday a global partnership with Kenshoo that will provide technology that allows brands to advertise across its network to target … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
No word yet if it has a cute "P" name -- let's call it "Puppy Schmuppy Doggy" -- but Google's forthcoming mobile-friendly revamp of … Read the whole story
by Tyler Loechner
Several leading publishers throughout the globe have teamed to form the Pangaea Alliance, a digital ad offering fueled by programmatic. Founding partners of Pangaea … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Nearly two-thirds (64%) of marketers turn to ad tech providers for data into the latest trends and best practices in online advertising, while only … Read the whole story
by Steve McClellan
The holding company was in no comment mode for days after news broke that WPP was bidding for the shopper data giant, part of … Read the whole story
COMMENTARY
by Allison Schroeder
Everyone knows the fastest way for brands to engage customers and prospects is through visual content. With more than 200 million monthly users, Instagram … Read the whole story
by Laurie Sullivan
Yahoo announced Wednesday that Audience Ads, supporting demographic and behavioral data for programmatic buying, now integrates into the BrightRoll Demand Side Platform. The move … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Storygami, a start-up from London, allows a client to present a video to consumers with layers of other material -- charts, graphs, even other … Read the whole story
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by Wendy Davis
The EU's right to be forgotten addresses the genuine concern that people shouldn't be dogged forever by embarrassing events from their past, but the … Read the whole story
by Steve McClellan
The Barclays marketer has also served in senior roles at Vodafone and Coca-Cola and several agencies including Lowe Howard-Spink and BBDO Europe and media … Read the whole story
COMMENTARY
by Mark Yackanich
At its heart, the viewability problem online stems from the structure of ad products. Standard ad forms are not designed to capture attention. There's … Read the whole story
COMMENTARY
by Todd Crawford
Sounds great, right? Well, the catch is that there are a few ways to calculate ROAS and it is important to understand the nuances … Read the whole story
COMMENTARY
by Will Hodges
"The Internet is free" is the greatest lie of our time. Hustled by brilliant grifters that prey upon our most selfish and primal urges. Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
The size of mobile commerce often is judged by how many things are purchased from a mobile phone or the total value of those … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Astro Teller, Google X scientist and Moonshots captain, told the audience at South By Southwest Tuesday that each day the team looks for the … Read the whole story