 by Laurie Sullivan by Laurie Sullivan- AOL plans to announce Thursday a global partnership with Kenshoo that will provide technology that allows brands to advertise across its network to target … Read the whole story 
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                                     by Erik Sass, Staff Writer- No word yet if it has a cute "P" name -- let's call it "Puppy Schmuppy Doggy" -- but Google's forthcoming mobile-friendly revamp of … Read the whole story 
 by Tyler Loechner by Tyler Loechner- Several leading publishers throughout the globe have teamed to form the Pangaea Alliance, a digital ad offering fueled by programmatic. Founding partners of Pangaea … Read the whole story 
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                                     by Tyler Loechner, Staff Writer- Nearly two-thirds (64%) of marketers turn to ad tech providers for data into the latest trends and best practices in online advertising, while only … Read the whole story 
 by Steve McClellan by Steve McClellan- The holding company was in no comment mode for days after news broke that WPP was bidding for the shopper data giant, part of … Read the whole story 
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                                     by Allison Schroeder- Everyone knows the fastest way for brands to engage customers and prospects is through visual content. With more than 200 million monthly users, Instagram … Read the whole story 
 by Laurie Sullivan by Laurie Sullivan- Yahoo announced Wednesday that Audience Ads, supporting demographic and behavioral data for programmatic buying, now integrates into the BrightRoll Demand Side Platform. The move … Read the whole story 
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                                     by P.J. Bednarski, Staff Writer- Storygami, a start-up from London, allows a client to present a video to consumers with layers of other material -- charts, graphs, even other … Read the whole story 
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                                            by Wendy Davis
                                        
                                    The EU's right to be forgotten addresses the genuine concern that people shouldn't be dogged forever by embarrassing events from their past, but the … Read the whole story 
 by Steve McClellan by Steve McClellan- The Barclays marketer has also served in senior roles at Vodafone and Coca-Cola and several agencies including Lowe Howard-Spink and BBDO Europe and media … Read the whole story 
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                                     by Mark Yackanich- At its heart, the viewability problem online stems from the structure of ad products. Standard ad forms are not designed to capture attention. There's … Read the whole story 
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                                     by Todd Crawford- Sounds great, right? Well, the catch is that there are a few ways to calculate ROAS and it is important to understand the nuances … Read the whole story 
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                                     by Will  Hodges- "The Internet is free" is the greatest lie of our time. Hustled by brilliant grifters that prey upon our most selfish and primal urges. Read the whole story 
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                                     by Chuck Martin, Staff Writer- The size of mobile commerce often is judged by how many things are purchased from a mobile phone or the total value of those … Read the whole story 
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                                     by Laurie Sullivan, Staff Writer- Astro Teller, Google X scientist and Moonshots captain, told the audience at South By Southwest Tuesday that each day the team looks for the … Read the whole story