London Blog
by Sean Hargrave, Staff Writer
As marketers plan for the year of the Data Management Platform, it's worth keeping in mind the security they will need to get right. Failure to do so and 100m … Read the whole story
COMMENTARY
by Barry Lowenthal, Op-Ed Contributor
Today, the best insights come from data derived by the programmatic buying groups, which is why it makes so much sense to put programmatic … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
"Customer journey" is perhaps today's hottest marketing buzz phrase, but it has the potential to revolutionize your email program and deliver better results for … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
That said, there is a single place on the planet where I am incapable of finding humor: the airport. It's not because I fear … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Over half (58%) of Japanese marketers spend at least 10% of their online ad budget on retargeting, per a new AdRoll report, with 84% … Read the whole story
by Steve McClellan
Last month the company said it had a 5.2% full-year 2014 revenue gain to 1.865 billion euros (approximately $2.126 billion) and organic growth for … Read the whole story