As marketers plan for the year of the Data Management Platform, it's worth keeping in mind the security they will need to get right. Failure to do so and 100m … Read the whole story
Today, the best insights come from data derived by the programmatic buying groups, which is why it makes so much sense to put programmatic … Read the whole story
"Customer journey" is perhaps today's hottest marketing buzz phrase, but it has the potential to revolutionize your email program and deliver better results for … Read the whole story
That said, there is a single place on the planet where I am incapable of finding humor: the airport. It's not because I fear … Read the whole story
Over half (58%) of Japanese marketers spend at least 10% of their online ad budget on retargeting, per a new AdRoll report, with 84% … Read the whole story
Last month the company said it had a 5.2% full-year 2014 revenue gain to 1.865 billion euros (approximately $2.126 billion) and organic growth for … Read the whole story