London Blog
by Sean Hargrave, Staff Writer
When agencies and their trading desks' bills can include up to 50% in fees and click fraud, how can cleaning up fraud really be everyone's responsibility? Come on, trading desks … Read the whole story
by Gavin O'Malley
Twitter is partnering with Foursquare to expand its location-based efforts. The microblogging giant believes that Foursquare can help it surface more geographically relevant information … Read the whole story
COMMENTARY
by Katie Meier
While everyone was sending #wishuwerehere grams from SXSW, I went to London, to a conference called Convergence. It's part tech, part sound, part new … Read the whole story
by Gavin O'Malley
Further embedding itself into consumers' mobile lives, Facebook appears to be preparing an app for screening and blocking phone calls. The experimental program complements … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
This measurement scenario gets trickier when retargeting comes into play. While retargeting sounds like a winning strategy, there are certainly challenges associated with it. … Read the whole story
by Wendy Davis
The fantasy sports operator DraftKings should stop touting itself as the "largest U.S.-based" online gaming destination, the Better Business Bureau's National Advertising Division said … Read the whole story
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by Richard Whitman, Columnist
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French … Read the whole story
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by Laurie Sullivan
Media company Cision reported Monday the acquisition of Viralheat, a social tool provider, for an undisclosed sum. The deal helps Cision build out its … Read the whole story
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by Richard Whitman, Columnist
Advertising Week is happening this week in Europe. And all the usual suspects are in attendance including Publicis Groupe CEO Maurice Levy, who had … Read the whole story