When agencies and their trading desks' bills can include up to 50% in fees and click fraud, how can cleaning up fraud really be everyone's responsibility? Come on, trading desks … Read the whole story
Twitter is partnering with Foursquare to expand its location-based efforts. The microblogging giant believes that Foursquare can help it surface more geographically relevant information … Read the whole story
While everyone was sending #wishuwerehere grams from SXSW, I went to London, to a conference called Convergence. It's part tech, part sound, part new … Read the whole story
Further embedding itself into consumers' mobile lives, Facebook appears to be preparing an app for screening and blocking phone calls. The experimental program complements … Read the whole story
This measurement scenario gets trickier when retargeting comes into play. While retargeting sounds like a winning strategy, there are certainly challenges associated with it. … Read the whole story
The fantasy sports operator DraftKings should stop touting itself as the "largest U.S.-based" online gaming destination, the Better Business Bureau's National Advertising Division said … Read the whole story
At this year's Cannes Lions Festival of Creativity, Publicis Groupe Chairman and CEO Maurice Levy will take the stage with David Guetta, world-renowned French … Read the whole story
Media company Cision reported Monday the acquisition of Viralheat, a social tool provider, for an undisclosed sum. The deal helps Cision build out its … Read the whole story
Advertising Week is happening this week in Europe. And all the usual suspects are in attendance including Publicis Groupe CEO Maurice Levy, who had … Read the whole story