Nothing has been done about viewability in display campaigns until very recently -- and auditors and whistleblowers have revealed that up to half of what an agency pays for disappears … Read the whole story
Trying to steer more ad dollars in its direction, Facebook this week is rolling out a new educational program for agencies and brands. The … Read the whole story
That was quick. It seems like only yesterday (OK, it was a few years ago) that everybody kept predicting "mobile is about to take … Read the whole story
Following Facebook's lead, Twitter is testing auto-play video ads among consumers with iPhones and other iOS-supported devices. For the time being, select Twitter users … Read the whole story
Agency growth is a nice problem to have. But sometimes it is a problem. Rapid growth can lead to mind-numbing chaos. Everything's an emergency … Read the whole story
Mobile paid-search clicks are forecast to surpass the overall paid-search market by mid-Q4 2015, but immature attribution methods continue to hold back marketers from … Read the whole story
How you -- and, more importantly, your boss -- answer that question easily predicts the future success of your email program. Here's why. Read the whole story
A panelist at the Content Council's conference summed up the importance of content marketing, particularly on video-rich social media channels -- saying that the … Read the whole story