London Blog
by Sean Hargrave, Staff Writer
Sir Richard Branson is back! Virgin Radio will be one of fourteen new digital radio stations airing next spring, but amid the excitement, has anyone stopped to ask why we're … Read the whole story
by Laurie Sullivan
Google's little gold stars that show how consumers rate products will now appear in the United Kingdom, France and Germany. The rating system initially … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
At yesterday's Facebook F8 Developer Conference, the social network made several announcements regarding LiveRail, the video supply-side platform (SSP) it acquired last summer. Post-acquisition, … Read the whole story
by Tanya Gazdik
PHOENIX -- MediaPost's Content Marketing Insider Summit included a panel on content distribution and choice overload and another on the intersection of content and … Read the whole story
COMMENTARY
by Brian Wieser
Separate news from Google, Facebook and Salesforce.com this week highlight different approaches to advertising on different media. While the focus for television advertising will … Read the whole story
by Tyler Loechner
Mediaocean is the latest ad firm to attempt to bring television into the real-time, cross-screen advertising mix. The large ad management software provider on … Read the whole story
COMMENTARY
by Karl Greenberg, Staff Writer
All advertising is now designed like a nicotine patch, with creative built to diffuse right through the skin of digital media and right to … Read the whole story
COMMENTARY
by Greg Mason
For progressive digital publishers, it's no secret that technology is the key to competitive advantage. It allows publishers to differentiate content while also making … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
In a transparently desperate attempt to pander to social media's clickbait mentality, McDonald's in Europe is offering a range of clothing and home decor … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
From new accessories like wearables, to new retail techniques like mobile commerce, it's easy to think that everything is changing. Yet in this world … Read the whole story