London Blog
When a fifth of Britain's top brands don't take mobile seriously enough to create an optimised site and only a third of our top retailers offer a transactional app, it's … Read the whole story
Starcom MediaVest Group on Tuesday announced the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad … Read the whole story
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The app economy is still booming, driven by growth on China and emerging categories like lifestyle, productivity and gaming. But just as the app … Read the whole story
Google will take the majority of search marketing advertising dollars that marketers spend this year, but growth continues to slow. Research released Tuesday estimates … Read the whole story
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Recent research by eMarketer shows mobile video ad spend is on the rise, up 119% in 2014 alone, with growth projected to outperform desktop … Read the whole story
Twitter on Tuesday officially launched Curator -- a real-time dashboard for publishers to monitor and manage tweets (and Vine videos) across media channels. It … Read the whole story
COMMENTARYSearch marketers managing social budgets might see the cost per click on Facebook ads rise these days. In February, Facebook began using ad relevance … Read the whole story
Sable, the Global CEO of WPP's global advertising network Y&R, told attendees at an IAB mobile conference in New York Monday that mobile is … Read the whole story
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Like a lot of stars on YouTube, the whole world doesn't know who she is. But for those who do--and those number into the … Read the whole story
Global marketing communications agency Fifth Ring has taken its offering to new levels. Read the whole story
The Yahoo-Bing Network grew in market share for the third sequential quarter, reaching 26.9% in the U.S. during Q1 compared with Google's 73.1%, among … Read the whole story
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I was reading a news item recently about another startup in the marketing analytics space. This startup analyzes eye movements as customers browse in … Read the whole story
Unilever Foundry and Lions Innovations are partnering to search for marketing technology startups. "Foundry 50 at Cannes" will choose 50 companies that are innovating … Read the whole story
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With fitness tracking devices already common and Apple Watch raising the profile of smart watches, wearable devices are poised to take off this year, … Read the whole story
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Although the beauty and fashion industries have been exploring the use of real people in advertising for over a decade (Dove's "Real Beauty" campaign … Read the whole story
