London Blog
by Sean Hargrave, Staff Writer
When a fifth of Britain's top brands don't take mobile seriously enough to create an optimised site and only a third of our top retailers offer a transactional app, it's … Read the whole story
by Tyler Loechner
Starcom MediaVest Group on Tuesday announced the launch of SMG Maps TV, an addressable TV measurement product that it says links addressable TV ad … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
The app economy is still booming, driven by growth on China and emerging categories like lifestyle, productivity and gaming. But just as the app … Read the whole story
by Laurie Sullivan
Google will take the majority of search marketing advertising dollars that marketers spend this year, but growth continues to slow. Research released Tuesday estimates … Read the whole story
COMMENTARY
by Jeremy Ostermiller, Op-Ed Contributor
Recent research by eMarketer shows mobile video ad spend is on the rise, up 119% in 2014 alone, with growth projected to outperform desktop … Read the whole story
by Gavin O'Malley
Twitter on Tuesday officially launched Curator -- a real-time dashboard for publishers to monitor and manage tweets (and Vine videos) across media channels. It … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Search marketers managing social budgets might see the cost per click on Facebook ads rise these days. In February, Facebook began using ad relevance … Read the whole story
by Steve McClellan
Sable, the Global CEO of WPP's global advertising network Y&R, told attendees at an IAB mobile conference in New York Monday that mobile is … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Like a lot of stars on YouTube, the whole world doesn't know who she is. But for those who do--and those number into the … Read the whole story
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by Richard Whitman, Columnist
Global marketing communications agency Fifth Ring has taken its offering to new levels. Read the whole story
by Laurie Sullivan
The Yahoo-Bing Network grew in market share for the third sequential quarter, reaching 26.9% in the U.S. during Q1 compared with Google's 73.1%, among … Read the whole story
COMMENTARY
by Peter Moloney, Op-Ed Contributor
I was reading a news item recently about another startup in the marketing analytics space. This startup analyzes eye movements as customers browse in … Read the whole story
by Tanya Gazdik
Unilever Foundry and Lions Innovations are partnering to search for marketing technology startups. "Foundry 50 at Cannes" will choose 50 companies that are innovating … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
With fitness tracking devices already common and Apple Watch raising the profile of smart watches, wearable devices are poised to take off this year, … Read the whole story
COMMENTARY
by Benjamin Hordell
Although the beauty and fashion industries have been exploring the use of real people in advertising for over a decade (Dove's "Real Beauty" campaign … Read the whole story