London Blog
by Sean Hargrave, Staff Writer
Is it me, or does the Labour manifesto just pick up on a pile of yesterday's media battles? The potentially revolutionary 9 p.m. watershed for "junk" food ads is dropped, … Read the whole story
by Steve McClellan
The four largest ad holding companies experienced stock declines Monday after Pivotal Research senior analyst Brian Wieser issued a note downgrading the ratings he … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Our engagement with phone and tablet apps is only increasing. When we get an app we like, it becomes part of a routine. But … Read the whole story
by Steve McClellan
The holding company said the new unit, Gain Theory, "combines WPP's intellectual capital in media, marketing, data and technology to create a consultancy that … Read the whole story
COMMENTARY
by Maciej Zawadziński, Op-Ed Contributor
Ad-tech companies have created a number of game-changing technology solutions that now make it possible for brands to bypass agencies, using tech companies to … Read the whole story
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by Richard Whitman, Columnist
WPP has launched Gain Theory. It's a new "marketing foresight consultancy," which aims to help brands deal with the explosion of data, predicted to … Read the whole story
COMMENTARY
by Julie Michaelson, Columnist
Companies are under constant pressure to maintain a unified global brand message, but that strategy can have its pitfalls. Imagine, for example, that you're … Read the whole story
by Tyler Loechner
Just over one year after announcing plans to roll all of its ad tech properties into a single platform, AOL on Tuesday officially announced … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Even as Twitter get most of the media and marketing attention as a second-screen experience, Facebook is far and away the most popular platform … Read the whole story
COMMENTARY
by Jeremy Walker, Op-Ed Contributor
Search engine optimization (SEO) is a specialized practice, but it's essentially relevant for all digital content, including content that's relevant to most businesses -- … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
... 85% of companies agree their sales teams' ability to articulate value messages is one of the most critical factors in closing deals, yet … Read the whole story
COMMENTARY
by Sean Cunningham
To sell more stuff, advertisers need to use all the video options in balance. That means building a base in the places where consumers … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
"So, what are you doing now?" my old college friend asked, right after he'd finished swearing at me because of my early retirement. He … Read the whole story
COMMENTARY
by David Baker, Op-Ed Contributor
How do you engage your audience, effectively embedding your brand without impairing how the consumer perceives your brand? Think about the context of the … Read the whole story