by Laurie Sullivan
Marketers and media continue to focus on Google's mobile algorithm changes, effective Tuesday, on smartphones and tablets, but few consider how it will influence … Read the whole story
COMMENTARY
by Anto Chittilappilly, Op-Ed Contributor
One of my clients recently told me that he's spending a big portion of his budget on programmatic media buys, but isn't seeing a … Read the whole story
by Erik Sass
Following the launch of several overseas editions, the "Guardian" is testing a new international home page that caters to its growing audience of readers … Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
Nielsen recently published a fascinating study called "Screen Wars, The Battle For Eye Space In A TV-Everywhere World." The title indicates how we as … Read the whole story
by Gavin O'Malley
Still experimenting with its messaging model, Twitter is making it easier for users to receive direct messages. Brands and individual users can now opt … Read the whole story
COMMENTARY
by Kara Trivunovic, Op-Ed Contributor
Brands today are looking to create a more relevant experience for their customers. Doing so means relying heavily on accurate data. But not all … Read the whole story
by Steve McClellan
Reported revenues were down, due largely to a strong U.S. dollar, which had negative revenue impact in international markets of about $225 million or … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Google and Yahoo in separate announcements said they will individually encrypt ad network connections to reduce bot traffic and other types of ad fraud. … Read the whole story
COMMENTARY
by Scott Knoll
The industry is completely focused on viewability right now. You can't go a day without reading an article about the topic. While measuring whether … Read the whole story
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by Richard Whitman, Columnist
In an audit of the 1,000 posts that BuzzFeed deleted from its site, three were deleted because advertisers complained. Yes, it's true. Don't like … Read the whole story
COMMENTARY
by Jake Athey
The late author Maya Angelou once said, "I've learned that people will forget what you said, people will forget what you did, but people … Read the whole story
COMMENTARY
by Michael Gauld
Be the master of your domain. When the Internet Corporation for Assigned Names and Numbers (ICANN) decided to start allowing controversial domains such as … Read the whole story
COMMENTARY
by David Rodnitzky, Op-Ed Contributor
Every year, agencies give away millions of dollars of free information. Go to virtually any agency website and you're likely to see dozens of … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to new figures from eMarketer, the global mobile advertising market will hit two significant milestones in 2016, surpassing $100 billion in spending and … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
According to some research nearly a third of YouTube's users employed an ad blocker last month. but other research notes that among all Internet … Read the whole story
COMMENTARY
by Ratko Vidakovic
In the cookie-less world of mobile, hyperlocal data is an effective way to overcome the challenge of relying on IP addresses for location information … Read the whole story