Marketing gurus are quick to write off all traditional media as they predict a landslide of budget moving into Internet advertising. But the argument always falls short on television, which … Read the whole story
Marketers and media continue to focus on Google's mobile algorithm changes, effective Tuesday, on smartphones and tablets, but few consider how it will influence … Read the whole story
One of my clients recently told me that he's spending a big portion of his budget on programmatic media buys, but isn't seeing a … Read the whole story
Following the launch of several overseas editions, the "Guardian" is testing a new international home page that caters to its growing audience of readers … Read the whole story
Nielsen recently published a fascinating study called "Screen Wars, The Battle For Eye Space In A TV-Everywhere World." The title indicates how we as … Read the whole story
Still experimenting with its messaging model, Twitter is making it easier for users to receive direct messages. Brands and individual users can now opt … Read the whole story
Brands today are looking to create a more relevant experience for their customers. Doing so means relying heavily on accurate data. But not all … Read the whole story
Reported revenues were down, due largely to a strong U.S. dollar, which had negative revenue impact in international markets of about $225 million or … Read the whole story
Google and Yahoo in separate announcements said they will individually encrypt ad network connections to reduce bot traffic and other types of ad fraud. … Read the whole story
The industry is completely focused on viewability right now. You can't go a day without reading an article about the topic. While measuring whether … Read the whole story
In an audit of the 1,000 posts that BuzzFeed deleted from its site, three were deleted because advertisers complained. Yes, it's true. Don't like … Read the whole story
The late author Maya Angelou once said, "I've learned that people will forget what you said, people will forget what you did, but people … Read the whole story
Be the master of your domain. When the Internet Corporation for Assigned Names and Numbers (ICANN) decided to start allowing controversial domains such as … Read the whole story
Every year, agencies give away millions of dollars of free information. Go to virtually any agency website and you're likely to see dozens of … Read the whole story
According to new figures from eMarketer, the global mobile advertising market will hit two significant milestones in 2016, surpassing $100 billion in spending and … Read the whole story
According to some research nearly a third of YouTube's users employed an ad blocker last month. but other research notes that among all Internet … Read the whole story
In the cookie-less world of mobile, hyperlocal data is an effective way to overcome the challenge of relying on IP addresses for location information … Read the whole story