London Blog
by Sean Hargrave, Staff Writer
It's a very non-Apple type of product with complex model decisions requiring high stock levels so customers can see it on their wrist -- not to mention it's an entirely … Read the whole story
by Steve McClellan
WPP benefited from a weakening British pound versus the U.S. dollar during the period. Total revenue was up 8.3% to 2.783 billion pounds (approximately … Read the whole story
COMMENTARY
by Darren Guarnaccia
I rely on a particular company because I value their service and integrations, not because I'm locked in or too lazy to switch. Read the whole story
by Steve McClellan
IPG's Q1 organic revenue growth bested both WPP and Omnicom (5.2% and 5.1%, respectively) and was well ahead of Publicis Groupe (1.9%). IPG Michael … Read the whole story
COMMENTARY
by Moshe Vaknin
Today we suffer from too much data, and it's hard to separate the signal from the noise. That's why just having data is not … Read the whole story
COMMENTARY
by Chuck Martin, Staff Writer
After a year of trials and experiments, beaconing is not only getting serious but also expanding into new territories. The money also is following … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Digital ad spend may be continuing its double-digit growth, but those revenues will be pouring fastest into local markets, two forecasting companies predict. Clearly, … Read the whole story
COMMENTARY
by April Mullen, Columnist
A recent article in "The Wall Street Journal" referenced rumblings about Google potentially launching an advertising product similar to Facebook Custom Audiences. While Google … Read the whole story
by Larissa Faw
This deal opens up a new field of general-interest events for Havas. The Paris-based EGC is best known for working with corporations and institutions … Read the whole story
COMMENTARY
by Greg Peverill-Conti, Columnist
I recently attended an event at MIT, "Coming of Age in Dystopia: The Darkness of Young Adult Fiction," that looked at the dark world … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
Advertisers now know it's sometimes good for them to show a point of view about social trends, like the LGBT lifestyle, but it still … Read the whole story
COMMENTARY
by Bill Carmody
With increased technology, many digital marketers are desperately targeting and re-targeting potential customers in all the wrong places...and it's pissing them off. Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
In the days since my baldness doomsday clock recently began ticking, I haven't been able to stop noticing that many guys do stuff with … Read the whole story