London Blog
It's a very non-Apple type of product with complex model decisions requiring high stock levels so customers can see it on their wrist -- not to mention it's an entirely … Read the whole story
WPP benefited from a weakening British pound versus the U.S. dollar during the period. Total revenue was up 8.3% to 2.783 billion pounds (approximately … Read the whole story
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I rely on a particular company because I value their service and integrations, not because I'm locked in or too lazy to switch. Read the whole story
IPG's Q1 organic revenue growth bested both WPP and Omnicom (5.2% and 5.1%, respectively) and was well ahead of Publicis Groupe (1.9%). IPG Michael … Read the whole story
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Today we suffer from too much data, and it's hard to separate the signal from the noise. That's why just having data is not … Read the whole story
COMMENTARYAfter a year of trials and experiments, beaconing is not only getting serious but also expanding into new territories. The money also is following … Read the whole story
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Digital ad spend may be continuing its double-digit growth, but those revenues will be pouring fastest into local markets, two forecasting companies predict. Clearly, … Read the whole story
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A recent article in "The Wall Street Journal" referenced rumblings about Google potentially launching an advertising product similar to Facebook Custom Audiences. While Google … Read the whole story
This deal opens up a new field of general-interest events for Havas. The Paris-based EGC is best known for working with corporations and institutions … Read the whole story
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I recently attended an event at MIT, "Coming of Age in Dystopia: The Darkness of Young Adult Fiction," that looked at the dark world … Read the whole story
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Advertisers now know it's sometimes good for them to show a point of view about social trends, like the LGBT lifestyle, but it still … Read the whole story
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With increased technology, many digital marketers are desperately targeting and re-targeting potential customers in all the wrong places...and it's pissing them off. Read the whole story
COMMENTARYIn the days since my baldness doomsday clock recently began ticking, I haven't been able to stop noticing that many guys do stuff with … Read the whole story
