London Blog
by Sean Hargrave, Staff Writer
H2H, or human-to-human marketing, is a big buzzword in digital marketing circles right now. As so many campaigns become tech-based and "me too," the takeaway from this week's Adobe Summit, … Read the whole story
by Laurie Sullivan
Google began rolling out a digital news partnership with eight European newspaper publishers acknowledging past mistakes with news organizations. On Tuesday the Mountain View, … Read the whole story
COMMENTARY
by Loren McDonald, Op-Ed Contributor
Many B2B emails I receive begin with "Dear Loren." This beginning promises that the rest of the email will have content highly personalized to … Read the whole story
by Erik Sass
Close on the heels of the re-launch of its flagship Web site in the U.S., Bloomberg Business is expanding overseas with the launch of … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
Follow the data and the behaviors they register, not just the media. Mobility radically redefines "context" in ways that we are just beginning to … Read the whole story
by Steve McClellan
The WPP CEO has retained his title as Adland's Pay King for 2014. He was the highest paid Adland chief in 2013 as well, … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
One step forward. One step backward. Rinse. Repeat. That's what viewability rates have been doing for about a year now. They rise ever so … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The social media arms race is escalating yet again, with Facebook's introduction of free mobile video calling as part of its mobile Messenger app, … Read the whole story
COMMENTARY
by Daisy Whitney, Op-Ed Contributor
Don't let anyone tell you otherwise. Size matters. Sure, the small screen is rising in general as a vehicle for video consumption. But when … Read the whole story
by Tyler Loechner
Adsquare, a European mobile audience targeting firm, on Tuesday announced the appointment of Karel Ellis-Gray as country manager, UK. Adsquare has been expanding in … Read the whole story
COMMENTARY
by Casey Arnold
It's no secret that teens love to document their lives and consume others' on Instagram. Drawing from a survey in spring 2015, teens identified … Read the whole story
COMMENTARY
by Kaila Colbin, Featured Contributor
If education and healthcare and work are all accessible via a smartphone, don't we need to make them, along with the attendant access to … Read the whole story
COMMENTARY
by Gord Hotchkiss, Featured Contributor
When I read Tom Goodwin's Online Spin last week, I immediately jumped on his bandwagon. How could I not? He played the evolutionary psychology … Read the whole story