H2H, or human-to-human marketing, is a big buzzword in digital marketing circles right now. As so many campaigns become tech-based and "me too," the takeaway from this week's Adobe Summit, … Read the whole story
Google began rolling out a digital news partnership with eight European newspaper publishers acknowledging past mistakes with news organizations. On Tuesday the Mountain View, … Read the whole story
Many B2B emails I receive begin with "Dear Loren." This beginning promises that the rest of the email will have content highly personalized to … Read the whole story
Close on the heels of the re-launch of its flagship Web site in the U.S., Bloomberg Business is expanding overseas with the launch of … Read the whole story
Follow the data and the behaviors they register, not just the media. Mobility radically redefines "context" in ways that we are just beginning to … Read the whole story
The WPP CEO has retained his title as Adland's Pay King for 2014. He was the highest paid Adland chief in 2013 as well, … Read the whole story
One step forward. One step backward. Rinse. Repeat. That's what viewability rates have been doing for about a year now. They rise ever so … Read the whole story
The social media arms race is escalating yet again, with Facebook's introduction of free mobile video calling as part of its mobile Messenger app, … Read the whole story
Don't let anyone tell you otherwise. Size matters. Sure, the small screen is rising in general as a vehicle for video consumption. But when … Read the whole story
Adsquare, a European mobile audience targeting firm, on Tuesday announced the appointment of Karel Ellis-Gray as country manager, UK. Adsquare has been expanding in … Read the whole story
It's no secret that teens love to document their lives and consume others' on Instagram. Drawing from a survey in spring 2015, teens identified … Read the whole story
If education and healthcare and work are all accessible via a smartphone, don't we need to make them, along with the attendant access to … Read the whole story
When I read Tom Goodwin's Online Spin last week, I immediately jumped on his bandwagon. How could I not? He played the evolutionary psychology … Read the whole story