London Blog
by Sean Hargrave, Staff Writer
The CIO and CTO are the CMO's partner in all this digital transformation, aren't they? Sure, as long as the CMO realises if they don't take the lead role and … Read the whole story
by Laurie Sullivan
More searches on Google now take place on mobile devices compared with desktop in more than 10 countries, including the United States and Canada, … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
As reflected by Google's recent wide-ranging revamp of its search algorithm in favor of mobile-friendly sites, more and more search traffic is coming from … Read the whole story
by Gavin O'Malley
Facebook and IBM's Commerce division are teaming up for the sake of smarter ad targeting. Per the new pact, the work that IBM already … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Media buyers plan to spend nearly half (46%) of digital ad budgets via programmatic channels this year, and the remaining 54% through "traditional" means. … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
DoubleClick Search users can now extend their reach into China through Baidu, adding to the ability to manage advertising campaigns across multiple search engines … Read the whole story
by Laurie Sullivan
Along with the data, Google on Tuesday announced a series of tools and formats to support the shift. The AdWords features and Google Display … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
This probably isn't what they meant by a high-engagement adjacency. Twitter's Promoted Tweets were in the news for all the wrong reasons this week, … Read the whole story
COMMENTARY
by Jamie Tedford, Op-Ed Contributor
The battle to own the "location graph" is in full swing. Google's investment in mapping every business, street and landmark on the earth has … Read the whole story
COMMENTARY
by Scott Jones, Op-Ed Contributor
If you're a CPG marketer and you're not yet leveraging digital video ads, it's time to start. What makes digital video such a natural … Read the whole story
COMMENTARY
by Kunal Gupta
Modern advertising is only possible when savvy publishers affording themselves all the tools available to create premium inventory which adheres to three main ideas: … Read the whole story
COMMENTARY
by Eric Berry
If the price paid for an advertisement is commensurate with its engagement, and all else held equal, publishers stand to make more money from … Read the whole story
COMMENTARY
by P.J. Bednarski, Staff Writer
At a couple of NewFront events, I got caught up with the entrepreneurial, dreamy side of some young content creators. These are extraordinary people, … Read the whole story