The CIO and CTO are the CMO's partner in all this digital transformation, aren't they? Sure, as long as the CMO realises if they don't take the lead role and … Read the whole story
More searches on Google now take place on mobile devices compared with desktop in more than 10 countries, including the United States and Canada, … Read the whole story
As reflected by Google's recent wide-ranging revamp of its search algorithm in favor of mobile-friendly sites, more and more search traffic is coming from … Read the whole story
Facebook and IBM's Commerce division are teaming up for the sake of smarter ad targeting. Per the new pact, the work that IBM already … Read the whole story
Media buyers plan to spend nearly half (46%) of digital ad budgets via programmatic channels this year, and the remaining 54% through "traditional" means. … Read the whole story
DoubleClick Search users can now extend their reach into China through Baidu, adding to the ability to manage advertising campaigns across multiple search engines … Read the whole story
Along with the data, Google on Tuesday announced a series of tools and formats to support the shift. The AdWords features and Google Display … Read the whole story
This probably isn't what they meant by a high-engagement adjacency. Twitter's Promoted Tweets were in the news for all the wrong reasons this week, … Read the whole story
The battle to own the "location graph" is in full swing. Google's investment in mapping every business, street and landmark on the earth has … Read the whole story
If you're a CPG marketer and you're not yet leveraging digital video ads, it's time to start. What makes digital video such a natural … Read the whole story
Modern advertising is only possible when savvy publishers affording themselves all the tools available to create premium inventory which adheres to three main ideas: … Read the whole story
If the price paid for an advertisement is commensurate with its engagement, and all else held equal, publishers stand to make more money from … Read the whole story
At a couple of NewFront events, I got caught up with the entrepreneurial, dreamy side of some young content creators. These are extraordinary people, … Read the whole story