MediaPost Publications - MAD London 05/11/2015

Subscribe to your choice of industry specific newsletters, save $100 on conferences, search member directories, comment on stories and more. Free to qualified media, marketing and advertising professionals.

While other MediaPost newsletters and articles remain free to all ... our new Research Intelligencer service is reserved for paid subscribers ...

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights from Joe Mandese, Editor in Chief.

Become a subscriber today!

London Blog

Challenger Start-Ups -- The New Answer To Mega Brands Culling Back To Mega Agencies?

by Sean Hargrave, Staff Writer

The trend is undeniable. Brands are moving digital marketing in-house or simplifying the roster to fewer agencies -- often just one. For new agencies it doesn't look good. Will we … Read the whole story

Read Now »

Facebook Challenges Google, Bing, Tests In-App Keyword Search Engine
by Laurie Sullivan
Facebook has indexed more than a trillion posts allowing individuals to search for keywords in posts that have been shared with them by others. … Read the whole story
COMMENTARY
Leveraging Customer Inertia
by Kath Pay, Op-Ed Contributor
Humans are lazy by nature. I don't believe that's a surprise to many of you, but how many marketers actually use this knowledge to … Read the whole story