London Blog
by Sean Hargrave, Staff Writer
Marketers have long suspected that mobile is the channel most suited to video, and now viewability figures from Google show that mobile video ads are roughly twice as likely to … Read the whole story
by Joe Mandese
AOL, which was once tied in an ill-fated marriage to a telecommunications giant, is tying the knot once again. This time it's Verizon, which … Read the whole story
by Gavin O'Malley
Facebook is happy with the performance of its "carousel" ads -- so much so that's it is expanding the multi-image format to mobile. On … Read the whole story
COMMENTARY
by Jason Mander, Op-Ed Contributor
There are many pretenders to the crown, but the figures show that YouTube is still the coolest video channel for teens, and it's mostly … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
The quality of digital advertising has been top of mind of late, but which key metrics -- such as viewability, click-rates and completion rates … Read the whole story