London Blog
by Sean Hargrave, Staff Writer
The time for action is drawing near with Blatter gone -- yet all the major sponsors can do is thank him for his hard work and say things now will … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
YouTube's strategy over the next 10 years will focus overwhelmingly on mobile consumption, according to The Guardian, citing an interview with Robert Kyncl, YouTube's … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
According to April 2015 research by Google, marketers remain concerned about paying for video ads that aren't seen. Paying more for larger ad sizes … Read the whole story
COMMENTARY
by Adam Buckman, Featured Columnist
The central challenge was this: Manage an A-list male celebrity's public transformation to female, which includes not only getting everyone to accept it, but … Read the whole story
by Wayne Friedman
As part of an ongoing U.S. Federal indictment and investigation, global sports marketers played a significant role in the sudden resignation of Sepp Blatter … Read the whole story
by Gavin O'Malley
Working directly with Facebook's ad department, Instagram soon plans to help brands reach users based on standard demographics and lifestyle interests. Instagram is promising … Read the whole story