London Blog
The time for action is drawing near with Blatter gone -- yet all the major sponsors can do is thank him for his hard work and say things now will … Read the whole story
- COMMENTARY
YouTube's strategy over the next 10 years will focus overwhelmingly on mobile consumption, according to The Guardian, citing an interview with Robert Kyncl, YouTube's … Read the whole story
- COMMENTARY
According to April 2015 research by Google, marketers remain concerned about paying for video ads that aren't seen. Paying more for larger ad sizes … Read the whole story
COMMENTARYThe central challenge was this: Manage an A-list male celebrity's public transformation to female, which includes not only getting everyone to accept it, but … Read the whole story
As part of an ongoing U.S. Federal indictment and investigation, global sports marketers played a significant role in the sudden resignation of Sepp Blatter … Read the whole story
Working directly with Facebook's ad department, Instagram soon plans to help brands reach users based on standard demographics and lifestyle interests. Instagram is promising … Read the whole story
