London Blog
by Sean Hargrave, Staff Writer
If we don't do the right thing by millennials looking to get a break into advertising and marketing, the industry will go the way of politics -- unpaid internships that … Read the whole story
by Tyler Loechner
As the industry comes to grips with what "viewability" actually means and how it can be used in advertising, large media measurement firms continue … Read the whole story
by P.J. Bednarski
The NFL announced that its first video-streamed-only game will be shown via Yahoo on Sunday, October 25, when the Buffalo Bills play the Jacksonville … Read the whole story
COMMENTARY
by Josh Chasin, Op-Ed Contributor
In the media advertising business, third-party measurement is a cornerstone providing the facilitation of commerce. It has been thus at least since 1929, when … Read the whole story
COMMENTARY
by Jack Loechner, Staff Writer
Study among 1,000 consumers in the UK, commissioned by OpenMarket, shows that text messaging is the most effective way to reach consumers in real … Read the whole story
COMMENTARY
by Steve Smith, Staff Writer
It is an invigorating time in mobile video, as innovators test new ways to reimagine TV. Periscope and Vessel are recent -- and very … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Teens leverage social media as a conversation space and an outlet for self-expression to a greater degree than adults do, according to researchers at … Read the whole story