London Blog
by Sean Hargrave, Staff Writer
Time for talk is done. Google needs action. A bizarre apology that a company that clams to be European didn't understand how to do business in the EU, but now … Read the whole story
by Laurie Sullivan
Google on Thursday took its Brand Lift metrics mobile and expanded features to include measuring ad lift in consideration, favorability and purchase intent for … Read the whole story
COMMENTARY
by Jason Mander, Op-Ed Contributor
Advertisers have put more effort into attacking ad-blocking technology than addressing the curse of poor-quality ads that trick users to click on them. Hence, … Read the whole story
by Steve McClellan
The London expansion is being accomplished with the rebranding of sibling agency Jam to Deep Focus. Heading operations as CEO of Deep Focus UK … Read the whole story
COMMENTARY
by Kath Pay, Op-Ed Contributor
Attend any email marketing conference that has a session on subject lines, and I can guarantee it will be filled. Our fascination with them … Read the whole story
COMMENTARY
by John Ohara
Welcome to the Age of Experience, where in a marketing and advertising economy, your critical advantage comes down to talent. There is a changing … Read the whole story