As bidding on ad exchanges and programmatic platforms continues to send CPMs downwards, the "Times" is showing how publishers can prove they have engaged audiences that can't simply be tapped … Read the whole story
Any regular reader here knows we look at the entire world of mobile commerce, both technologically and geographically. Since we continually see a lot … Read the whole story
Like songs leaked on music-sharing site before their official release, the big news of the Apple Worldwide Developers Conference (WWDC) opening today has already … Read the whole story
$25 billion worth of media reviews has been announced in the last few months. So is this a statistical anomaly, or a sign that … Read the whole story
Local, mobile search remains a strong focus for Yahoo CEO Marissa Mayer, but the company said this week it will shutter the Maps site … Read the whole story
With an eye to extending its reach in the developing world, Facebook has launched a new version of its Android app called "Facebook Lite," … Read the whole story
We need to balance the process of optimizing individual channels and elements (something that optimization technology does very well) with the discipline of striving … Read the whole story
In a monetary milestone that likely has more resonance for Americans than the club's hometown fans, England's Manchester United has become the first professional … Read the whole story