It's odd, isn't it? We have never been able to collect more data about the wants and needs of a customer and the context they are reaching out to a … Read the whole story
Ad blocking remains a controversial topic. Based on a variety of data, one company attempts to estimate the financial loss to Google, suggesting that … Read the whole story
On Monday, Havas unveiled a new tool designed to enhance inventory quality by assessing fraud, viewability, ad clutter and brand context. The tool was … Read the whole story
The stakes are currently being placed in the ground. The next great commodity will be data - and you can already sense the battle … Read the whole story
Albeit in the shadow of its new music service, Apple just launched "News" -- a Flipboard-like mobile app that replaces Newsstand, and seeks to … Read the whole story
Just 22 percent of shareholders refused to back Sorrell's compensation package. Read the whole story
As part of what seems like an endless effort to simplify its service, Twitter is changing how conversations show up on the Tweet page. … Read the whole story