Thursday, June 18, 2015
London Blog
We now have the click fraud guidelines and the signatories promising to act properly, so isn't it time we had some boots on the ground naming, arresting and fining transgressors … Read the whole story
Twitter has just scooped up machine-learning startup Whetlab for an undisclosed sum. Twitter is mum about how it intends to make use of Whetlab … Read the whole story
In the last two days, the holding company has acquired stakes in a leading German ad agency and TV audience measurement firm TechEdge, while … Read the whole story
- COMMENTARY
Brand advertising is going through its biggest shakeup in years, thanks to the opportunities presented by programmatic technology. But to fully deliver on its … Read the whole story
