We now have the click fraud guidelines and the signatories promising to act properly, so isn't it time we had some boots on the ground naming, arresting and fining transgressors … Read the whole story
Twitter has just scooped up machine-learning startup Whetlab for an undisclosed sum. Twitter is mum about how it intends to make use of Whetlab … Read the whole story
In the last two days, the holding company has acquired stakes in a leading German ad agency and TV audience measurement firm TechEdge, while … Read the whole story
Brand advertising is going through its biggest shakeup in years, thanks to the opportunities presented by programmatic technology. But to fully deliver on its … Read the whole story