London Blog
by Sean Hargrave, Staff Writer
As digital marketers fine-tune an automatic campaign on an Excel spreadsheet, the occasional reminder that the end-consumer acts on emotion and empathy in the long term can never go amiss. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Some multichannel networks on YouTube are worth billions and growing. London-based analyst firm Ampere Analysis estimates the channel's businesses in aggregate are worth more … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
People with short attention spans everywhere, rejoice! Facebook is tweaking the interface for videos displayed in its newsfeed, allowing users to float videos from … Read the whole story
COMMENTARY
by Jack Skeels, Op-Ed Contributor
Marketing has become an expensive bottleneck inside the world's largest and otherwise most sophisticated brands. Virtually every other business function has innovated and integrated … Read the whole story
by Ben Frederick
Celebrating one year of mobile app promotion on their blog, Twitter announced three new beta features for app install advertisers. The features promise to … Read the whole story