As digital marketers fine-tune an automatic campaign on an Excel spreadsheet, the occasional reminder that the end-consumer acts on emotion and empathy in the long term can never go amiss. Read the whole story
Some multichannel networks on YouTube are worth billions and growing. London-based analyst firm Ampere Analysis estimates the channel's businesses in aggregate are worth more … Read the whole story
People with short attention spans everywhere, rejoice! Facebook is tweaking the interface for videos displayed in its newsfeed, allowing users to float videos from … Read the whole story
Marketing has become an expensive bottleneck inside the world's largest and otherwise most sophisticated brands. Virtually every other business function has innovated and integrated … Read the whole story
Celebrating one year of mobile app promotion on their blog, Twitter announced three new beta features for app install advertisers. The features promise to … Read the whole story