London Blog
by Sean Hargrave, Staff Writer
The secret is out the bag. Consumers know their data is worth something -- and if brands don't make it clear they're getting something great in return, they can't be … Read the whole story
by Gavin O'Malley
Redefining Cost Per Click measurement, Facebook will henceforth only include clicks to Web sites and apps - not likes, shares and comments.That means clicks … Read the whole story
by Larissa Faw
Starcom Mediavest Group (SMG) has been named Global Media Agency for Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways. … Read the whole story
COMMENTARY
by Kath Pay, Op-Ed Contributor
I had the pleasure of moderating the first panel at the fantastic three-day Email Insider's Summit in Portugal, joined by an expert team of … Read the whole story