The secret is out the bag. Consumers know their data is worth something -- and if brands don't make it clear they're getting something great in return, they can't be … Read the whole story
Redefining Cost Per Click measurement, Facebook will henceforth only include clicks to Web sites and apps - not likes, shares and comments.That means clicks … Read the whole story
Starcom Mediavest Group (SMG) has been named Global Media Agency for Etihad Airways Partner (EAP) airlines Etihad Airways, Alitalia, Air Berlin and Jet Airways. … Read the whole story
I had the pleasure of moderating the first panel at the fantastic three-day Email Insider's Summit in Portugal, joined by an expert team of … Read the whole story