London Blog
by Sean Hargrave, Staff Writer
A year ago one in three media planners were interested in native, now that figure has risen to two in three. Hardly surprising that native is stepping forward to take … Read the whole story
by Laurie Sullivan
If marketers don't make massive changes in the capabilities on Web sites that make it easier for consumers to make purchases from their mobile … Read the whole story
by Laurie Sullivan
Some 65% of agencies in the United Kingdom agree native advertising addresses creative challenges in digital advertising, and 24% predict the majority of the … Read the whole story
COMMENTARY
by Graeme Hutton, Op-Ed Contributor
At the Word of Mouth Marketing Association's Summit in 2010, Steve Knox, then CEO of P&G's in-house word of mouth marketing agency, Tremor, gave … Read the whole story
COMMENTARY
by Charlene Weisler, Op-Ed Contributor
ChoiceStream CEO Eric Bosco believes that the media industry will soon be entirely programmatic. "We are definitely headed toward programmatically traded media in other … Read the whole story