London Blog
by Sean Hargrave, Staff Writer
Data and transparency are key to the calling of so many global reviews and behind them lies the thorny issue of global deals themselves.-- advertising's equivalent of arranged marriages which … Read the whole story
COMMENTARY
by Jason Mander, Op-Ed Contributor
The rush to monetise and challenge APAC giants will see Facebook Messenger evolve to offer new features. Stickers are just the start. Read the whole story
by Gavin O'Malley
Facebook is testing a "Watch Later" button on select desktop videos. The DVR-like options clearly threatens many ontent platforms from YouTube to Instapaper. Read the whole story
by Tyler Loechner
Over two-thirds (68%) of marketers say that DMPs are the "key to the future of programmatic advertising," according to a new report from Econsultancy … Read the whole story
COMMENTARY
by George Simpson, Featured Contributor
A marketing technology company fielded a study that - SURPRISE! - found that marketing technology has grown and impacted the lives of CMOs. Read the whole story