London Blog
by Sean Hargrave, Staff Writer
It's been a bad week for digital display as viewability dipped to 49% and bots were said to be accounting for half of the Web's traffic. This week's takeaway, then, … Read the whole story
by Larissa Faw
Publicis Groupe CEO Maurice Levy told analysts Thursday that participating in the numerous ongoing (mostly media) reviews has shaved a bit (about one-tenth of … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
The big overhaul at Twitter continued this week, with a major update to its Answers service, which will allow app developers to track the … Read the whole story
by Gavin O'Malley
Appealing to brands' better streaming senses, AOL is rolling out five new linear premium video ad formats. With each new format, the big innovation … Read the whole story
COMMENTARY
by Kara Trivunovic, Op-Ed Contributor
Many years ago (and I mean MANY), when I started my career in email, I had a mentor whom I still respect very much. … Read the whole story
COMMENTARY
by Larry Dobrow, Featured Columnist
My problem with New Belgium Brewery has nothing to do with its branding (consistent and imaginative) or its products (assuming they don't own a … Read the whole story