London Blog
by Sean Hargrave, Staff Writer
The government had to force motor companies to make less polluting vehicles, but in the absence of a firm hand it has fallen to Tesco to cast out the sugary … Read the whole story
by Gavin O'Malley
Demonstrating its strong leadership and willingness to adapt, mobile advertising revenue has come to represent about 76% of Facebook's total ad revenue. Worldwide, Facebook's … Read the whole story
by Laurie Sullivan
Facebook may have a strong ad placement infrastructure for television campaigns, but it lacks the extensive network that YouTube created through Google that pulls … Read the whole story
by Steve McClellan
Chime confirmed the talks late Wednesday. The firm is a communications and sports marketing group that includes CSM Sport & Entertainment, ad/marketing shop VCCP … Read the whole story
COMMENTARY
by Tom Goodwin, Op-Ed Contributor
It's amazing how many things we don't question, how many critical assumptions powerfully shape the world around us that are based on muscle memory … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Programmatic ad-buyers are consumed with the lure of cross-channel advertising. It makes sense because, well, why wouldn't an advertiser want to reach the same … Read the whole story