London Blog
by Sean Hargrave, Staff Writer
Hacking events are serious -- but the huge names still very much alive and kicking prove they do not shut companies down. However, marketers may soon have to contend with … Read the whole story
COMMENTARY
by Tyler Loechner, Staff Writer
Google this week announced it will remove YouTube inventory from the DoubleClick Ad Exchange by the end of the year. This is a "walled … Read the whole story
COMMENTARY
by Erik Sass, Staff Writer
After a limited test period, Twitter is preparing to roll out its new "Buy" buttons, first introduced in September, more widely through a partnership … Read the whole story
by Laurie Sullivan
Google is trying to expand its view of ad viewability, a key metric in the online advertising industry, by updating a patent describing a … Read the whole story