Monday, August 10, 2015
London Blog
Hacking events are serious -- but the huge names still very much alive and kicking prove they do not shut companies down. However, marketers may soon have to contend with … Read the whole story
COMMENTARYGoogle this week announced it will remove YouTube inventory from the DoubleClick Ad Exchange by the end of the year. This is a "walled … Read the whole story
- COMMENTARY
After a limited test period, Twitter is preparing to roll out its new "Buy" buttons, first introduced in September, more widely through a partnership … Read the whole story
Google is trying to expand its view of ad viewability, a key metric in the online advertising industry, by updating a patent describing a … Read the whole story
